Hybrid Event Strategy: the blend of in-person and digital engagement

Why do we need hybrid events?

There is a missed opportunity in not planning for hybrid events.

There’s a difference between strategizing for attention and strategizing for engagement.

There’s a sliding scale for hybrid audience engagement.

Level 1: Broadcast

Level 2: Personalization

Level 3: Curated Engagement

Level 4: Real-Time Participation

Level 5: Active Communities

Start your plan by determining your level of hybrid engagement.

Does hybrid engagement feel more within reach?



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Craig Janssen

Craig Janssen


I help leaders navigate engagement and technology shifts. I lead the team at Idibri. More at craigjanssen.com.